As a designer working with established companies and individuals, I spend a great deal of time reviewing brand standards to ensure a match in style and color when designing a new piece. Consistency in fonts, graphics, and colors will help viewers recognize a company instantly. However, sometimes it’s just not possible to be 100% accurate when it comes to color.

In the video below, John McWade discusses the possible pitfalls of trying to get an exact color match across devices and print mediums.